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Marvin Harrison Jr. was drafted in the first round of the 2024 NFL Draft by the Arizona Cardinals. But no official NFL or NFL partner store has his jerseys for sale. The reason is a lawsuit filed by merch company Fanatics. The dispute stems from a name, image, and likeness (NIL) deal Harrison Jr. signed while in college at Ohio State.

In September 2024, Major League Baseball Players, Inc. (MLBPI) — the licensing arm of the MLB Players Union — took a swing at DraftKings and bet365 by filing a lawsuit in the U.S. District Court for the Eastern District of Pennsylvania. They charged that the sports betting sites knowingly and deliberately violated hundreds of MLB players' rights to publicity by using their names, images, and likenesses without consent.

My new guide, Litigation Domination: A Lawsuit Success Guide for Businesses and Professionals, shares seven actionable principles to help transform a dreaded lawsuit into an opportunity to advance your business objectives. One of the principles has to do with mindset.