New Book Release
Your Trade Secrets are Easy to Steal!
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But Not When You Create a Trade Secret Protection Blueprint
As a trade secret lawyer, I spend my days helping businesses safeguard and unlock the power of their information assets. Even when I’m kicking back with my family, it’s hard not to notice how often trade secrets are at the heart of the stories we enjoy together.
The good news is that you have the power to fortify your business and set it up for lasting success. I wrote this book to help business leaders recognize, protect, and supercharge the information assets that power your business. Whether you’re an owner, officer, manager, partner, or decisionmaker of any kind, this book has got you covered.
While much of this book focuses on shielding your business’s own trade secrets, it’s also important to ensure your company isn’t accused of misusing someone else’s. This book also provides guidance on avoiding misunderstandings, minimizing any liability, and navigating whatever legal challenges may come your way.
- Maxwell Goss
The Essentials of Trade Secret Protection
Go step by step through the essentials of trade secret protection for your enterprise, leading up to what I call the Trade Secret Protection Blueprint—a practical, effective system for maximizing your company’s information assets.
There are four parts to this framework
Asset Discovery: Pinpoint and classify your high-value trade secrets to ensure you are harnessing their value.
Security Review: Review your existing protections to evaluate your defenses and detect any gaps and weak points.
Protection Strategy: Develop tailored measures to safeguard your assets, staying ahead of potential threats.
Response Plan: Be ready to act decisively if a breach occurs, limiting damage and securing your company's future.
The goal of the Trade Secret Protection Blueprint is to:
“If information adds business value and it isn’t known to the outside world, it’s probably a trade secret—and it needs to be protected as such.”
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By following the Trade Secret Protection Blueprint—from discovery and evaluation to protection strategies and rapid response planning —you’ll safeguard your business while positioning it for greater success.